Maverick Brands
We help founders raise capital, sell product and fund missions directly from the people who believe in them. Maverick Brands is the home of Maverick Brands AI and American Beacon.
Who we've worked with
Logos are trademarks of their owners and identify companies Maverick Brands has provided marketing or campaign services to, including past and current engagements. Their use does not imply endorsement of Maverick Brands, and it is not a recommendation to invest in any company shown.
The Maverick ecosystem
Two companies that bring founders, investors, customers and donors into the same room.
The engine
Agentic AI marketing for founders who Raise, brands that Sell and causes that Give. One engine plans, writes, runs and reports every campaign across 22 channels, around the clock, with the founder approving every piece.
The stage
The newsletter and live network for the people who back what's next. About 30,000 readers every Friday, plus three live shows where founders meet their crowd face to face.
Charter: every company we run serves one of three pillars. Capital for founders. Awareness for brands. Community for missions.
Why we built Maverick Brands AI
We learned the hard way that marketing is the leakiest bucket in any raise. The money that goes to finding investors is money that never reaches the business. With a human team, the best we could do was run a dozen or so campaigns at once, and every new channel meant another vendor and another report nobody could reconcile.
So we set out to answer one question: where is the money actually coming from? That became a live dashboard, then a set of agents, then a full engine that finds investors, follows up, and puts more behind whatever is working. Launch went from months to about a week. Founders keep more of what they raise.
“Why would you pay for marketing when you can have the marketing pay for the marketing?”Scott Hansen
Raises we've run
Real products, strong founders, and customers who wanted a piece of the company. Three of the campaigns we point to most.
Apparel · Reg CF
$2,987,152
An established apparel brand raising growth capital for automation. It beat the goal, and investments kept arriving while the round was closing.
Coffee · Reg CF
$1.23M
A Melbourne roaster with cafés in Portland and Austin and a loyal direct-to-consumer base. Customers became investors, and investors kept buying coffee.
Food · Reg CF
$938K
A founder with his own following. The campaign paid for its own awareness, and the proceeds funded more marketing and a brand extension.
The playbook, in one line
Results from closed campaigns Maverick Brands marketed, as reported on the funding portal at close. Past results do not guarantee future results and are not typical of every campaign. Each offering's terms and risks are in its own Form C.
“I only serve one master, and that's my founders.”Scott Hansen, Founder
Press
The founders
Scott and Meghan Hansen raised about $7 million online for their own company, years before most founders had heard of equity crowdfunding. People who heard the story kept asking how. So they started helping founders one at a time, and Maverick Brands grew from there.
Founder
The big-idea guy. A graduate of The Citadel, Scott started on Wall Street during the tech boom and built his first company in Manhattan. Six companies and four exits later, including a national consumer brand on shelves from coast to coast, he came back to the thing he loves most: technology that gives founders an unfair advantage. He races the Baja 1000 and sails open-ocean regattas, and runs a raise the same way: all in.
Scott on LinkedIn →Managing Partner
The one who makes it real. Meghan spent her career in fund development, raising money for nonprofits, then ran marketing for a growing consumer brand. She was the first to say their playbook could help other founders, and the first to ask why it couldn't help missions too. That question became Maverick's Give program. Detail-driven, founder-first, and the host of Giving Live.
Meghan on LinkedIn →Capital markets in New York through the tech boom. Where Scott learned who gets access to capital, and who doesn't.
Meghan's career in nonprofit fund development: telling a story well enough that people give.
Tech in Manhattan, then a consumer brand built from a sketch to a national footprint.
About $7 million from everyday investors, among the early companies to raise this way.
Founded to run that playbook for others. 50+ raises and counting.
The playbook turned into an engine, so every founder gets the team we wished we'd had.
What we believe
Raising from your own community means writing your own deal, not taking someone else's term sheet.
Investors back the founder as much as the business. The founder's story is what converts.
If you love a product, why wouldn't you want to own a piece of its story? Buyers become backers, and backers become evangelists.
Marketing that sells product while it builds the investor list pays for itself. Capital efficiency is the job.
We work across funding portals and stores, and place every client where the economics work best.
Small checks from many people keep good ideas alive. Most investors put in about $1,000. Nobody is betting the farm.
“The company is the car, the platform is the road, and we're the gas.”
Raising, selling or funding a mission? Get a free Raise Brief in two minutes, then pick a plan.